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[ ♪ theme music ♪ ] >> hello and thanks for watching the show. we have another thought thought-provoking line up for pup we begin with the amazing success of "the 4-hour chef." tim ferriss out with his latest installation of "the 4-hour chef." it's getting rave reviews but
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not for the reasons you might expect. tim ferriss is here to tell i couldn't in just one moment. you'll also hear from the legendary peter guber. he manageed to tap into the mainstream with enormously successful movies. and then slightly different perspective taking on issue of creating successful jobs in america. will will join us to talk about the--ro khannawill talk talk about how to make the united states a success again. tim ferriss. you're a passionate cook. you're fabulous at well, putting olive oil in the freezer and microwaving plastic. what the heck, why should we be listening to you? >> that's a great question. that's the question that a lot of people ask. the book is about accelerateed
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learning. my readers have been asking me for a book like the "4-power mind" instead of the "the 4-hour body." i was looking at how to bring the techniques and then show the skill let that conquered me before. the one that i quit so many times because it was inconvenient complicated whatever. it all feeds off the five senses. the kitchen is a perfect way for training of all sorts of other things. it's pretty cool. >> gavin: so legitimately like most of us for me, a guy with eight restaurant, and i don't know anything about cooking that's why i have a restaurant. you weren't joking. >> i knew nothing. >> gavin: you've written--what did you do you've done what you did what you've done in the last
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few books. you met with all the experts not just in the field of cooking but across the board to sort of come up with the core ingredients for successful learning or lifelong learning, accelerated learning. >> exactly. so the most fun part of the whole book-writing process for me is going out and meeting the experts, interviewing them and finding the anomalies. people who are good but shouldn't be. the guy in the u.k. or the person who starts swimming in their 30s and they're the top swim coaches. there are patterns. if you look at the number one ranked restaurant in the u.s. at the time i wrote this, he has a process of creating new dishes, and it's a similar process used by investors and similar to some of the top athletes. distilling that into one blueprint that people can apply to whatever they want to learn whether it's guitar, spanish or
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whatnot, what is the goal. for this, food is the trojan horse. >> gavin: 700 pages. >> the big one. >> gavin: but substantively it's still about the art of cooking. it's still about food, and it's been interesting and well reviewed. you have critiques saying, wow this works. >> it's amazing. i thought i was really going to get drawn and quartered by the food guys. i really did. it's oddly enough it's the food guys, the food people--people i don't know at all who have in many cases reviewed it the best. and the book people who have come after me. >> gavin: but i guess this is because of the notion of meta learning. what is the idea in the
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principles behind meta learning. that's fund mentally what your " "4-hour" series had been about. >> i would have written this one first if i had the same access and resources that i have now. it would have been the first one because the process is learning how to learn. then when you go to school traditionally you learn math, you learn languages. you're not taught how to learn something. you are just taught subjects. you're never taught how to read properly. what i wanted to identify was this process--there are a few main pieces. deconstruction, which is testing all the assumptions about the given skill. that can be done in a half hour to an hour. the idea that a language has to take a lifetime to learn nonsense. the idea that children learn languages than adults also actually nonsense.
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>> gavin: interesting. >> and then identifying the things that could cause to you quit or have caused you to quit in the past. selection piece is choosing the 80/20. choosing the 20% that gives you 80% or more of the benefits. with language that's choosing the high frequency words. you can go to website for words flash cards that are high frequently. michelle thomas. if you do these things, you're ahead of 90% of the people out there. frequency is not in the obvious order. one of my friends josh, a brilliant guy. he was the basis for "searching for bobby fischer." his first taught him not with openers, which everyone does. he started with the end game. he said we're going to have a king and a pawn versus a pawn and i'll teach you the board. you'll have your whole life to
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memorize openings. and deconstruction frequency and then stakes. not steaks flipping on a grill but stakes. you carry the carrot of the stakes so you sudden. he gave a letter and said if i don't lose 30 pounds i want to you mail this off. you don't have to make it that aggressive but you can go to that allows money to be given from your account to a program that you don't like if you don't succeed. >> gavin: how long did it take you to write.
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>> with a it took two years of research and writer but it's been the 20 years to decipher this process. there has been well, it works for language but it doesn't work for something else, but in has stood up. >> including memorizing a deck of cards. you've got all kinds of--someone caught on excentric skills, ex-caught tick skills why do you think these things are more important than other things. it's quirky, interesting and relevant because we've all been there? >> i think the quirky and odd stuff is use fortunately draw people in. you know in this world where you have so much noise every every day online and off line to cut through that clutter, for instance "the 4-hour body," i sell them what they want, and i
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give them what they need, which is lower fast fast and glucose levels. but no one is going to change their behavior with those things. so you give them both. memorizing a deck of cards in electric than 60 seconds with ed cook. it seems like an odd thing. it gets a lot of attention. we're doing the new york city food marathon. the 22.6 dishes in 24 hours. it's absurd, of course it is, but it gets people interested in food who otherwise would not have any interest in food. >> cenk: how dofood. >> gavin: how do you make better scrambled eggs. >> add more yolks. that will give you a dense creamy scrambled egg that tastes like you almost put cream to it, and lower temperature than--cook
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at a lower temperature. then the next--you have an extra egg white. then you experiment adding an extra egg white. that gives you a fluffy texture like in an omelet just by changing the ratio. >> gavin: what was the most enlivening in your perspective. wow, if i had only known 20 years ago this--was there a particular recipe or approach to cooking or style that distills some of the premise and some of the core? >> i'll give two things. the first is just how contrarian some of the best solutions are. you hear cooking the best steak. you bring it to room temperature, sear it and then cook it. if you do the exact opposite, take the steak and put it in the freezer for 45 minutes uncover
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it you evaporate all the surface moisture more effectively. to create that reaction on the outside, that beautiful crust and flavor, you need low moisture content and you create the most amazing sear searing then throw it in your oven at 220-degrees. it's incredible. the thing that amazed me the most and i wish i explored long ago was building more things with my hand. i had this digital angst of closing the laptop every day. i had nothing to show for it. nothing physical to show for it, and it really started to bother me. i was just using my thumbs for the space bar. i thought about woodworking, and then the cooking came about. cooking. that's how i'll go about doing
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it. what opened my eyes was the foraging and hunting just as a way to reconnect with ingredients and use my hands. i feel like i've reclaimed a level of humanness that i didn't know was missing. that's primitive primal, and important to just makes things with your hands. >> one final point, you know folks like malcolm gladwell and others say this is great, but to be truly an expert, to be worldworld class that notion of 10,000 hours you say what to that? is that bogus? or are you selling snake oil. >> we're both selling snake oil. no i think the 10,000 hour rule can be observed. it's very important not to confusion causation to correlation. i would simply say from everything that i've seen, for
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everything that i think i've demonstrated pretty well, if we define world class as top 5% in the world there are very few skills i've come across that i think with six months of concerted effort you cannot reach that point. with deliberate practice using feedback like video, skype training with people across the world which can cost $20, you can dramatically accelerate your progress. i think that will increasingly become the case with increasing technology. i think the 10,000 rule may apply to many things, but the exceptions are worth studying for. >> gavin: congratulations. a remarkable accomplishment to follow up on two world class best sellers. i imagine this will be even bigger, "the 4-hour chef." thank you for being on our show. >> thanks for having me. >> gavin: up next, another trailblazer, peter guber the movie business, sports and beyond. he shares his secret sauce to success right after a quick
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[ ♪ theme music ♪ ] >> gavin: no one could blame peter guber if he just wanted to rest on his laurels and enjoy the riches of an extraordinarily long and successful career. he has been studio chief at columbia pictures, founder of casablanca record and film works. and that's just for starters. today he runs his own company mandalay entertainment, and penned his new book "with lessons for all." peter, thanks so much for coming on the show. it's impossible to do an interview with you because you don't know where to start. your career is so extraordinary and multi it wastied and never ending exploration and improve improvement, just recently announcing your new ownership in two franchises, the dodgers and golden state warriors.
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i want to start with that wonderful book "tell to win" best seller number one on "the new york times" that had a profound impact on me as a business person, first and then of course as analected official and then millions of other people's lives. what was the basis for that book and the impact of story telling. >> well, two stories. one being an entrepreneur, and trying to convince other people to call to action, buy my product, come to my game, watch my movies, join my team. act in the film. act in the television series. you're always convincing them. what is the secret sauce that makes someone say yes instead of no. seeing that across a whole type of activities, you're always trying to get one or many one to do something. vote for me, put me in jail.
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give me a chance to join your club or team or whatever it is. as i looked at it i realized that even though the digital world has covered us, it's the ooos and the aaahs of the analog that make people move, make people act. you narrate the experience and embed the call to action as an experience. that's what i call emotional transportation. move you emotionally and then the information embedded in that story becomes memorable actionable. i began to use it in teaching. i teach full time at ucla, and i use it in others areas i wrote in harvard business reviews about it. someone said put this in a book, and so i did. >> your book begins with former mayor, i never thought he would leave of las vegas. >> he did leave. his wife got a job. >> gavin: that's also another remarkable story. but you begin with opening with
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that, that you were not able to connect emotionally despite your strong arguments. is that the point of your inspiration or were you stepping back and looking at your successes and failures from before? was there a point where it just hit you that the story that narrative is that distinguishing component? >> yeah, it hit me because i failed so many times in so many places, and i tried to figure out in the pain of failure what was the cause? what did i do wrong? what didn't i do right? usually it wasn't that i didn't tell my story. i didn't create a compelling narrative that made people get me. they weren't even empathetically listening. i was firing facts and bullet points but they were not engaged. engagement is what you look for in a human face-to-face interaction. as i went through it, the place i failed more than not, i failed because i forgot to move
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somebody emotionally. i forgot to them to take the risk, feel the passion, i forgot them to make them part of the process. it was a monologue not a dialogue. >> gavin: right. you talk about, and there are so many components in your book. you break these down, your audience, motivation and the like. you talk about being interested as opposed to being interesting. we have a tendency to impress our audience as opposed to being truly people oriented. was that the foundation. >> i was on a program and over the years after many interviews george clooney said, stop trying to be interesting. you're supposed to be interested. i was shocked. that's what i was not doing right. the idea of being able to be open to be a good listener, not just a good teller. to hear what the person was saying to empathetically listen, and allow them to engage
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you so it's a pitch catch pitch catch. that made them metabolize the experience. they owned it. it wasn't yours that they were imitating, and they carried that forward. here's the beautiful part of it. if it's authentic and authenticity is key to the whole thing, you know that what you want to do is surrender priority prioritize of your story. you're governor, you're leader, when you give someone an offer you want them to pay it forward. you don't want them to digest it and store it away? pay it forward. their experience of your time with them. and then inside that, and he's a good guy and vote for him or buy his product. you know why? very simple. 40,000 years of reading. >> gavin: you talk about congruency. what do you mean by congruency.
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>> that's code word for authenticity. when you are in a room with somebody or even online with somebody and you're at minds eye, what you have to get is that you're authentic. your feet tongue, wallet are all going in the right direction. they can see you're in the game. they can see they get you. they can see that they empathetically listening to you they're contributing and receiving, and that authenticity is the pallet from which you make your offering and your call to action. you know when they walk in the room you can feel if they're authentic. it starts with that authenticity. you lean forward. if they aren't, you become protected. if you feel that they're aiming for your wallet, you protect it. if they're aiming for your heart, you open your heart. that's what hits you. >> gavin: when you look back at
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your career, beyond the narrative, the authenticity, and the story itself. what are the defining principles that allowed you to have more hits than misses. >> i wish i had the strategy of more hits, but you can't do that in any enterprise. failure is part of success. they're very close together. they're handmaidens in the journey. if you can't manage failure you're not going to find out how successful you are. you have to be able to be risk-avers in today's world. when you own that. it's painful. it hurts. it can cripple you but it can only enable you. what did i do? what can i do better next time to get off the ground. the biggest risk today is taking no risk. >> was there a moment or failure in particular in your life, professional or personal where it did almost cripple you. it was not just lousy box office numbers but the entire studio at risk and your professional
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reputation and career? >> constantly. constantly and never ending. i've had it--i've had a hockey team that the mascot scored more goals than the players and the audience didn't give a puck. i had product more products in my garage than in my bank account. and movies, people walked out and they were on a plane. i had all kind of failures, big ones companies. >> gavin: was there one that defined--despite all the good energy positive thinking, learn from your mistakes moving forward, i'm not mentally prepared to recover from this? >> you know, i felt that all the time. >> gavin: really? >> when i would sit in a movie and we spent four years and it just didn't work. we did a movie called off clan of the cave bear." it was very expensive. number one best seller for 59
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weeks. we had a daryl hannah, and michael chatman and oscar winning screen writer and the language was gug gug through the movie. the reviewer said it's terrible. it's three hours and five minutes. it's not in english and it was terrible. it was a complete and utter catastrophe. they said they should never allow me to make another film again. >> gavin: you stave off that, dust it off? did you reflect or you're can'tly in the reinvention gauge or constant moving forward ready, fire aim? what is it? >> the material nature of life is there is no guarantee. there is no guarantee of anything. you're only a moment away from success and a moment away from failure almost all the time. so the pain, the failure okay, i can do better next time or
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i'll get it up again. if you don't have that you got a problem. >> gavin: we'll take a quick break. but when we come back find out when peter said his true passion is connecting the artist to the audience. question whether i'm right, but i think that the audience gets that this guy, to the best of his ability, is trying to look out for us.
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rr [ ♪ music ♪ ] >> gavin: we're back with hollywood legend movie mogul sports franchise owner book a author and long time professor peterpeter guber. all these things, i see you on the board of regents so i appreciate your 30-plus career at ucla and ten year as a
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faculty member as professor of theater and the like. movie making and the sports, and all these major league baseball and i guess a-aa, you've been in this racket forever. is it unfair to ask you this question. is there any part of that portfolio that you're disproportionately passionately about, sports or entrepreneur regardless of where that finds. >> but i look at it this way. there is an audience out there. i consider myself a creative entrepreneur. my job is to connect with that audience wherever it is. if i am filling theaters or building imax theaters or making large 3-d films i'm trying to connect with an audience with some value proposition. the same in a baseball parks,
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hockey arena. you're trying to capture their attention and convert it where they are advocates for your product. that's how you move it along. you try it in every area that you can. that connection of artist and audience is what engages my curiosity. i always wondered, you know, i went to the coliseum in rome. an enormous coliseum. they had lions, boats, water there, same audience, same artists, people thousands of yearofyears ago. i like to be in that food chain. i like that experience whether it's being the corporate leader or being an audience or being a creative entrepreneur and buying teams. i look at how magical it is to get 20,000 people to plan 3.2 days ahead to drive 9.6 miles to
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wait 15.4 minutes wrestle them into a seat to watch a game. that's an amazing attribute. i like it when i do programming you're on programming you realize your audience is this far away from leaving you. i like that dichotomy. it intrigues me and they're different audience. it's not the same person. it's a different audience with different expectations in each of those venues. >> gavin: are you always focused on the future? are you--would you describe yourself as being in the future business? are you always looking at what the trends are? or are you live living in the moment and accepting those trend lines and working to understand them or do you try not to even understand them. we have all the tools of technology entertainment. we've had conversation abouts the warriors and what are the fans who will be stuck in the seat and how you can use the
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smart phone to utilize them in the future. how do you see the future and how is it going to look. >> there are two questions there. what is next in the future and what interests me. i look at what is next in an interesting way. i look at the warriors. we're in the challenging process of trying to build a new arena we're trying to rebuild the team and the culture of the organization. we're trying to rebuild the reputation in the community. we're doing a lot of things simultaneously. it's like it's going to come together perfectly. it's not. you're going to move the pieces together. you have to be completely impatient, completely, not i am prudent. you try to build victories and hopefully that gives you momentum. that gives you encouragement. when i look at it i say what is really going to happen, and
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where do i interface with that artist-audience combination. i look at the team, and say why do the people want to go to those games and do that? what is it behind it? i'm convinced about something. >> gavin: what. >> they think they make a difference. they think their participation makes a difference. therefore you can't treat them like passengers but like participants. each one of them today come in with crack cocaine. you know what crack cocaine is? let me see if i can find it for you. i got some right here. that's quack crack cocaine. if you don't think this is crack cocaine. the audience are not just addicted they're habituate and addicted. if you don't leave home without
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it. if you forget this you go back. this is a means of not just contact but connection. when you look at the technology world and when an audience comes to the location for entertainment. how do you engage them to make them interactive. that's a big challenge. you don't want to be distractive because you have this inventory on the floor, the broadway stage or wherever you are. you have kids. >> yes. >> these kids are sitting at the table for dinner and they're texting each other at the dinner table, they're not even talking. you have to get on that curve that wave is an act of daring do. that's what i'm working on. >> gavin: going to a movie is that location entertainment? the moviegoer does that translate into he or she thinks they're making a difference. >> there are two different needs. a movie gives you high degree of
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certainty because you know in two hours it ends. and it always ends the same way. only an idiot thinks-- >> into >> gavin: why do we see movies over and over again. >> i'll tell you why. they're nuances and experiences that we have. and we encourage ourselves. the village idiot is the only one who doesn't believe that rocky does what he does at the end of the film. we have two hours two teams play, the variety is we don't know how they're going to get there or the result, but that same person goes to both of those events with different expectations. you have to know how to service them and serve them. that's the manuel of what--that's the magic of what i do. oh people say, i put the video on the screen. it's different when you watch it at home. it's different expectations, and it's different than you watch it in the movie theater. you have to take time to imagine
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imagine-engineering what that experience is. >> gavin: do you goal set, do you sit down and write out your goals. five or ten goals from now do you have a sense of where you might be what you might be doing? >> someone said, we're working on a new venue in 2017. so all these guys, 30 30-year-old guys saying i can't wait. i say, i can wait five years. i can wait five minutes. i don't want it to go so fast. i don't want--the journey is the process that really makes me feel good. i learned that way, way early in my career when i won best picture award. i was sitting in the audience, and they said, the next picture is, wow, we won. i glanced at my watch momentarily. i got up to the stage, thank you very much, my mother, my father, i sat down.
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i worked those four years for 15 seconds? no. you can't do it that way. it's the journey. it's coming in and talking about it. it's going to the games. talking to the people in the community. it's seeing if you can build it. i've done that all over the country. i know it's an uncertain journey. anybody tells you certainty is a guarantee, they're a fool. >> gavin: i imagine your success is not a place or definition. and by definition a direction. there is no "having made it" in life. >> there is, when you're finished. they put new the box and put you in the ground, you're done. the game is over. the idea is you say to yourself, how am i going to find out who my best authentic self is? how am i going to explore myself and continue to learn and grow. if you don't continue to learn and try things, you're not growing any more. you suck in a big gulp of air and say, i'm going to try this.
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this is worthy of attention and time. i'm not certain of the outcome or the steps along the way but it's an interesting ride. i know truthfully people scream and sell, but i see them get off at the other end. if i didn't see them get off, i wouldn't get on. i look at that and i think that's what i'm in. >> gavin: peter, thank you so much for taking the time. i appreciate you having you. >> good luck. >> gavin: thank you. >> gavin: writing best selling books or making box office hits is not the only way to keep america moving forward. ro khanna has a quaint concept today. he's advocating bringing manufacturing jobs back to the united states. find out how it might work right after a quick break. exciting issue. from financial regulation, iran getting a nuclear bomb, civil war in syria, fraud on wall street, destruction of medicare and medicaid. there are real issues here. having been a governor, i know that trade-offs are tough. things everyday exploding around the world that leave no shortage
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for exciting conversations. i want our viewer to understand why things have happened. at the end of the show, you know what has happened, why its happened and more importantly, what's going to happen tomorrow. [ singing christmas carols in background ] aunt sally's singing again. it's a tradition honey. [ singing christmas carols ] mmmm. [ female announcer ] make new traditions with pillsbury grands! cinnamon rolls. [ female announcer ] what would you call an ordinary breakfast pastry that's been wrapped in a flaky crust stuffed with a gooey center toasted up all golden brown then given a delicious design? a toaster strudel. pillsbury toaster strudel. so fun.
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[ male announcer ] come try our new menu and sea food differently! and introducing 7 lunch choices for just $7.99. salad, sandwiches, and more. [ ♪ music ♪ ] >> gavin: well, it sound relatively simple. make the united states more competitive with india and china by advancing more sophisticated jobs here at home. that's no easy task. but ro khanna said it can be done. he's joining us now to explain how. ro, it's great to have you on the show. you've written a book, "why manufacturing is key:: : ." entrepreneurism has a component of manufacturing that one cannot
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be separated from the other. >> exactly governor, thank you for having me on and thank you for the close read of the book. that's the point. when people think of manufacturing jobs is not knowledge jobs but if you go in these factories it requires complex understanding of machinery, lean manufacturing. i tell people being a lawyer is repetitive. a lot of these jobs are more creative and manufacturers that are succeeded are entrepreneurial. >> gavin: you make a point in this book and i think it's important that people understand, we were in a day of people and products and focus now is on what is missing meaning that manufacturing declines percentage terms are precipitous. china's rise is significant but you make a point in the book we're still dominant only a few years ago to did china pass the united states output in terms of manufacturing. >> absolutely. i was staggered when i learned that statistic. we make 20% of the world's good for 10% of our economy.
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china is caught up with 40% of its economy. we have the advantage over china and we're more productive than germany and japan. it has to do with the free market entrepreneur where we value the assembly line and they're innovating and customizing product. >> six times the productive over china in the united states. that keeps us on par in terms of our output. that being said, 1979 you note in the book at peak we're what, amine, significant number of jobs. now we're down to 11-plus million jobs. how do we change that trendline? >> well, it's a challenge. the biggest challenge is the jobs that are in manufacturing now require higher kills. we need to have our community colleges preparing people to have the credentialing to have the operating cnc machines, operating programming skills that are going to be required
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for modern manufacturing workforce. these jobs are more competitive and they require more skill. i think that's one of the big challenges. >> gavin: so you value manufacturing why? why is it so important that we produce things? why not in a globalized world just go for the cheapest product to reduce the cost of the average consume center america? why is that a bad idea. >> three big reasons. one, if you lose manufacturing you're going to lose design, soon. you can't have manufacturing in one place and design in some other place. they're connected. if we want to continue to innovate we have to keep some production here. two, as president clinton said, it's basic arithmetic. we can continue to sell movies to the rest of the world instruments, but that's not enough. we have to make stuff. three, the middle class. there are 11 million-12 million
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good paying jobs. and we want to keep as many of them as we can in the united states. there are options for still having a middle class life in this country. >> gavin: robert reich said we're not able to compete with cheap laborer, free land and all these other incentives. we should focus on retooling our economy and refocus on knowledge of cities. you take him on, it's not personal but you take on that point of view personally. >> you don't under this knowledge of. i think it reflects someone who has not been on the modern factory floor. manufacturing jobs are knowledge jobs. i talk about vita mix where they make all the blenders that produce frap frapachinos. these are jobs that require thinking and skill and it's false to make this distinction
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that some are knowledge jobs and some aren't. and if you look at manufacturing it's still the pathway to the middle class. i have a lot of respect for robert reich, but in this issue i don't he has it right. >> gavin: you travel around the country, not necessarily around the globe but around the country to see what is working. you mention vita mix. another is globe which has a wonderful history going back to the late 1800s in the united states, and then a profound history around 9/11. >> it was one of the most inspiring stories. a company founded in the late 1800s, and after 9/11, when the fire companies were putting out the fire on the pentagon, they noticed that the only one who were able to work through the night who were the ones who had globe fire suits. one of the commanders called rob and said we need these suits down here the next day. they were able to take a mercy flight, the only flight allowed after 9/11 to bring in these
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suits. it was a company coming in with a sense of pride and it was just inspiring. at a time when you can get frustrated in dc, and i'm sure in sacramento this, is what gives you hope for the country. >> these companies are still competing with cheap labor, not just with other manufacturers companies around the rest of the world but government who is are doing major subsidies notably china subsidizing not just land but subsidizing capital finding framework where there's all kinds of built-in incentives. we can't compete on that basis can we? >> nor should we. i have a great quote that said the problem with america is not that it needs to be more like china. the problem with america is that it needs to be more like america. the reality is we used to have a bipartisan tradition from alexander hamilton, calvin
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coolidge to ronald reagan who said when it comes to manufacturing base we don't want gross subsidies but practical things, government investment in technology, skilled workforce the right tax incentives, and we're losing that. so we ought to recognize that there is a role, always has been a role in government. not the chinese role but the american role and get back to the basics. >> gavin: andy grove in the final moments, you sat down with andy and he made the case and you made it subtling in i beginning. if you lose your manufacturing you lose your r & d, your design capacity, you lose some of those things that most folks don't fully appreciate. meaning, as the manufacturing goes so goes those other industries of which we continue to believe we dominate. is that the fundamental concern that you're not just losing one industry you're starting to lose the creativity, and that entrepreneurism that define the best. >> you put it very aliquant eloquently
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and andy grove is concerned. if we continue offshore, other companiescountries will catch up in design. we as americans we can disagree about economic policy and equity, but if you care about american greatness and america being the innovative pow of the world you have to be concerned about keeping manufacturing here. >> gavin: congratulations. an important book and an important topic, being bring manufacturing back to the united states, and get back in the business of building things and creating things. >> and you read the book in great detail. i appreciate that. >> gavin: thanks. from the 4-hour books to four decades of ruling hollywood today's guests have created success in their lives. what have we learned for the rest of us. i'll have my thoughts after a quick break.
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[ ♪ theme music ♪ ]
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>> gavin: what is so interesting about the "4-hour" concept is that it did not start out that way. as tim ferriss told us the first time he visited the first title for his first book "the 4-hour" workweek was drug dealing for fun and profit. it was rejected everywhere. but after serious market-driven research he went with the 4-hour idea and it's a stunning success. at the risk of plainlierizing tim ferriss i offer my own 4-our solution. here at the show we spend so much time rushing to identify the next great idea, latest innovation or most provoke provocative book, and many of us are rushing for the holiday season with no time to spare on reflection of what we celebrate. tim ferriss said it best. his obsession with time is because of the shortness of life. time is a most valuable and
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non-renewable resource. take a four-hour break. that's what tim ferriss does. not just rest for four hours or exercise for four ours, but be thoughtful for four hours. continue with me this conversation with me on other website. have a good night. ♪ we were skipping stones and letting go ♪ ♪ over the river and down the
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road ♪ [ female announcer ] at nature valley we know nature comes together in amazing ways. that's why we bring together natural ingredients, like dark chocolate with toasted oats, or sweet golden honey. perfect combinations of nature's delicious ingredients from nature valley. ♪ ♪ ♪ i was thinking that i hope this never ends ♪ [ female announcer ] nature valley granola bars nature at its most delicious.
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The Gavin Newsom Show
Current December 7, 2012 10:00pm-11:00pm PST

Tim Ferriss, Peter Guber and Ro Khanna Music/Art. (2012) Author Tim Ferriss; producer Peter Guber ('Rain Man,' 'Batman'); author Ro Khanna. New. (CC) (Stereo)

Network Current
Duration 01:00:00
Rating PG
Scanned in San Francisco, CA, USA
Source Comcast Cable
Tuner Virtual Ch. 107 (CURNT)
Video Codec mpeg2video
Audio Cocec ac3
Pixel width 528
Pixel height 480
Sponsor Internet Archive
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on 12/8/2012